Our mission


Our Mission in Context
How we connect is changing
People are increasingly using digital means of connection and we believe augmented reality (AR glasses) will accelerate this trend.
Our mission is to ensure that, however we connect online, that those spaces are a place of freedom.
Our mission is to ensure that, however we connect online, that those spaces are a place of freedom.
AI, the double-edged sword
The danger of data
We believe that one day, we will be served by personalized AI within virtual worlds.
AI are only as useful as what they know about us, but the data we share can be used to help or hurt us. Data can allow individuals to be targeted for their political opinions, sincerely held beliefs, and personal identities.
In an increasingly polarized world, we must stand together to ensure our data works for us, not against us.
AI are only as useful as what they know about us, but the data we share can be used to help or hurt us. Data can allow individuals to be targeted for their political opinions, sincerely held beliefs, and personal identities.
In an increasingly polarized world, we must stand together to ensure our data works for us, not against us.




Virtual Worlds of, for and by the people
Our mission
Our mission is to ensure a virtual future in which people can be as free online as they are in physical life.
